Direct Marketing

Increase Customer Response
with personalized urls


Why use PURLs? | What are PURLs? | How Does it Work?

Create Customized Mailers
with variable data printing


What does it look like? | See More Examples

Send out Cost Effective Email Blasts


Use your database to your advantage!
Variable Data Printing
  • Greet them personally
  • Include an offer or reminder that is tailored to their needs based on information you already have
  • Use custom graphics that appeal to them
  • Offer them a personalized url that they can enter and you can track

You can offer them a chance to schedule an appointment or RSVP, give you customer feedback and survey results, and offer them a chance to win a prize or be eligible for special savings. This is the new face of marketing, offering you more personalized sales points and increasing customer response.

What are PURLs?


PURLs are Personalized Web Addresses that are printed on the direct mail piece. They send the recipient to their own personalized landing page.


Example: if your customer is named John Doe, his personalized url would be www.JohnDoe.yourdomain.com


Purls incorporate surveys &
measure customer interest.


When you send out an advertisement, it's hard to measure the exact return on your investment. With PURLs, every link your customer clicks and form they fill out online is tracked. You can see all the data yourself!
Personalized URLs

Reason #1. Fact of life???

???78% of all people read their mail over a trash can.???

USPS/DMA Survey

What are you doing differently that is making your company stand out from all the rest of the marketing clutter people are being bombarded with each day?





Reason #2. The Internet Changed Everything


More people have access to the internet.

It???s important to understand why marketing approaches need to change. Because of the internet, the role of direct mail has changed. It???s changed the way buyers buy and sellers sell.





Reason #3. See the statistics

66% of consumers

responding to an offline advertisement visited the web site of the company advertised or a search engine to learn more,

while only 14%

called a phone number from the advertisement, the survey says.
Source: Jupiter Research



More and more people are using the internet to research information and conduct business. And less are picking up the phone. Why? Because the internet gives them more control.

When you include a Personalized URL, you are providing them with the response channel they prefer

You are also sending them to the exact place you want them, where you can track and measure their response.
Personalized URLs Personalized URLs

What are PURLs?


Personalized Webpages that are printed on the direct mail piece and sends the recipient to their personalized landing page.


Example: if your customer is named John Doe, his personalized url would be JohnDoe.yourdomain.com


Purls incorporate surveys & measure customer interest.


When you send out an advertisement, it's hard to measure the exact return on your investment. With PURLs, every link you customer clicks and form they fill out online is tracked. You can see all the data yourself!
Personalized URLs
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